The Karr Shoppe
My dad owned an auto mechanic and car detailing shop in Missoula, Montana, where I grew up and spent a lot of my childhood days riding my bike around getting to know the neighbors and the thriving downtown community. My brother and I have since pursued careers in art and design, but I wanted to keep the name of my father's business alive so I named my freelance design business The Karr Shoppe, and hope to maintain the same level of integrity and client relationships that my dad had during his business journey.
Take a look at some of my featured projects below.
RHO & Co
Logo / Brand Design
It’s always fun to work with a friend or colleague and in this case it is both. Aside from her Director career role, Rho is a social media influencer working with brands across the country in the golf industry. Seeking her own personal identity, we are working on creating an entire brand system for her videos and content posts. My role revolves around brand design, videography + editing, as well as cross-promotion of digital content.
We are still working through concepts, so I’m sharing the final comps here. Stay tuned for the final brand book and digital assets!
Experimenting with AI
Adobe Firefly / Adobe Illustrator
With AI on the rise at the moment, I wanted to make sure I stay in tune with AI-powered tools – after all, AI can do A LOT, but it takes people who know how to interact and use the tools to keep it on track. I’ve been working with some logos designed in Illustrator to build some creative content in Adobe Firefly, that I think would be useful for social media and digital platforms. This is just a study I’m working on in my free time, stay tuned for more fun!
The Pro Shop
Social Media Marketing, Presentation Design
As a member of the Pro Shop and Marketing Co-chair, it’s my pleasure to help the team out by creating social media content and sharing their stories and mission through presentation design. This PowerPoint (designed in Keynote) includes custom icons, video elements, and a 3D rendering created using AI tools.
The Social Queer
Logo / Brand Design, Marketing Assets, Business Development, Event Planning
With a goal of creating safe and welcoming events for the Seattle queer community, I developed a logo and brand identity that would ecompass diversity and inclusivity. I created marketing materials, videos and animations, and worked with the SQ team on business development opportunities, event planning, and partnering with local bars and businesses to host events and parties in neighborhoods across King County.
Animated videos, used for projecting onto event space walls (Cinema 4D / AfterEffects)
Adrianne Martin Design, LLC
Logo / Brand Design
The client wanted a brand identity that conveyed her expertise in interior design along with her strong personality traits – knowledgeability, friendliness, attentiveness, creativity, and efficiency. To achieve this, I used a color palette that emphasized integrity, growth, and energy. Furthermore, I created a logo that highlighted the negative space to capture her sense of surroundings and expertise in the interior design industry.
Rocket Labs
Logo / Brand Design, Prototype Design, Illustration, Presentation Design
This New York City financial infrastructure startup wanted a clean, future-forward aesthetic for its logo and branding. By creating custom illustrations and converting data into visually stimulating infographics and animations, I helped them achieve their goal while assisting them in building out a prototype tool on their website.
